Market Research

AlvaMed provides services to our clients in primary market research. The tactical experience necessary to prepare a relevant questionnaire and recruit the right audience are areas where AlvaMed's experience make us effective. We also complement our business services area with secondary market research. AlvaMed heavily utilizes the online resources of providers such as Nerac and our alumni connection into MIT to capture knowledge on any area of interest.

An example of our market research services: AlvaMed's client was a material supplier to the medical device industry, and their business development team saw an opportunity to take a novel core technology to a new application in the medical device space. AlvaMed researched the market to provide an understanding of the value of the envisioned device. AlvaMed worked closely with our client's team and interviewed 150 healthcare professionals. The results showed that the device did not give significant enough added value to warrant introduction of the new product.

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